From the longer Wikipedia page [1]
Bernard Francis Castle Floud (22 March 1915 – 10 October 1967) was a British farmer, television company executive and politician. He was the father of the economic historian Sir Roderick Floud.
Floud was elected to Parliament in the 1964 general election for Acton, gaining the marginal seat from the Conservatives with a majority of 2,599, and was re-elected in 1966 with an increased majority of 4,941.